The Challenge
From the beginning, our biggest challenge was making the brand and the digital product stand out from other AI competitors and to do so to make it as human as possible. How do we turn tech services into something approachable? Our strategy was clear: We wanted to create a differential and flexible brand with a human-based narrative through Luzia's character as well as other visual elements that would connect with people.
Creating a Human Experience
We wanted to create a warm, charismatic, empathetic character that would enhance the human side of the service and brand. We were looking for an evolution of Luzia's face, one that would adapt to the codes of the current identity while maintaining the expression and her most characteristic features. The identity also focused on green, an intelligent color, one that could adapted to the digital world.
Adaptability in Development
During the process of creating the website we were able to develop a more evolved product structure to make the possibilities of positioning in different markets more powerful with a multi-language system tailored to expand the capabilities of Webflow and Weglot.
Web design & development by our partners at Minimum.
Expertise
Mendesaltaren team
The Challenge
From the beginning, our biggest challenge was making the brand and the digital product stand out from other AI competitors and to do so to make it as human as possible. How do we turn tech services into something approachable? Our strategy was clear: We wanted to create a differential and flexible brand with a human-based narrative through Luzia's character as well as other visual elements that would connect with people.
Creating a Human Experience
We wanted to create a warm, charismatic, empathetic character that would enhance the human side of the service and brand. We were looking for an evolution of Luzia's face, one that would adapt to the codes of the current identity while maintaining the expression and her most characteristic features. The identity also focused on green, an intelligent color, one that could adapted to the digital world.
Adaptability in Development
During the process of creating the website we were able to develop a more evolved product structure to make the possibilities of positioning in different markets more powerful with a multi-language system tailored to expand the capabilities of Webflow and Weglot.
Web design & development by our partners at Minimum.
